Our story

Hi, I'm Naomi.

I started this because doing my nails at home had turned into a chore. The bottle, the brush, the smudge on my left hand five minutes after I thought I was done. The cotton bud. The waiting. Every few weeks I'd give up and book the salon instead, and every few weeks I'd pay for it.

Then I tried a nail pen. It was a brush in disguise, the tip dried out in two weeks, and the color chipped the next day. So I did what anyone with a stubborn streak would do: I found people who could make one that actually works.

What we changed

  • A real felt tip. You draw the color on. It stops where you stop, so the edges stay clean and nothing runs into the cuticle.
  • A formula that covers. Water-based, HEMA-free, TPO-free, vegan. Opaque in one to two thin coats. Virtually no smell.
  • A way to make it last. On its own the pen wears like a good regular polish, a few days. With the UV Top Coat and lamp in the Long-Lasting Kit it holds up to 14 days. We put the Kit in every set, so you're not buying it later.

What we won't do

We won't tell you it lasts two weeks without the Kit. We won't make you send back an unopened box to get a refund. Open the pens, wear them for 30 days, and if you don't love your nails, email us and we'll refund the set.

That's the whole story. Pick your shades.

Naomi